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What’s in a beer’s name?


Written By:
Date: September 30, 2011, Topics: Brewing News

Like most people, I too judge a book by its cover. Some of the mainstream beers that I like have straight-forward names and dreary labels, but when I am out there at the liquor store, checking out the new stuff, I get tempted to buy the ones that have a cool look or an attention-grabbing name. I often come across beer with hilarious names like Seriously Bad Elf or Arrogant Bastard. There’s even a beer named Santa’s Butt Porter! Mind you, it’s banned in New York and Maine.

One of the cool ones I tasted lately was Dark Lord produced by Three Floyds Brewery. Its name itself makes you want to drink it. The producers have changed the design of this beer bottle time and again but it always had this satanic caped monster with pitchfork held in one hand, living on a heap of skulls. This beer not only sounds and looks cool but also tastes great. It is one of the best ones around. Another beer with an interesting name produced by the same brewery is Apocalypse Cow.

My favourite beers list includes Arrogant Bastard by Stone Brewery. It has a hilarious description at its back that says:

“This is aggressive ale. You probably won’t like it. It is quite doubtful you have the taste or sophistication to be able to appreciate ale of this quality and depth. We suggest you stick to safer and more familiar territory – maybe something with a multi-million dollar ad campaign aimed at convincing you it’s made in a little brewery, or one that implies that their tasteless fizzy yellow beer will give you more sex appeal. Perhaps you think multi-million dollar ad campaigns make a beer taste better. Perhaps you are mouthing your words as you read this.”

Then there’s one named Sweetwater Happy Ending Imperial Stout. No, massage parlours have got nothing to do with this beer. Its name refers to being happy ever after or the great finish of the beer. Another one is a boldly named beer called “Avery Collaboration Not Litigation” that shows selfish disregard towards America’s lawyers’ financial condition.

One of the coolest beers around is called Wasatch Polygamy Porter that asks you “Why just have one?” One cannot not love a beer whose name means world’s end. Unibroue La Fin Du Monde is that beer. A beer named Prescription Pills that sounded pharmaceutical had its name changed twice. First it was changed to “Dogfish Head Golden Shower” and now it is called Golden Era. Some of the other interesting beer names are Old Engine Oil, Hairy Eyeball, Raging Bitch, Buffalo Bill’s Alimony Ale, Mikkeller Beer Geek Breakfast Pooh Coffee, and Dead Guy Ale.

I’ll Have What The Gentleman On The Floor Is Having Barley Wine. No, I am not ordering. It’s a beer’s name. Don’t try to drink it faster than you can say its name!

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1 Comment »

  1. People buy by name if they like its name it will sell… Judging only by name is not the route I take I look more to taste and quality of the product… Takes for the article and bring it into perspective…

    Comment by Reg B. — September 30, 2011 @ 2:24 pm

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